The 12k principles for minimal ambient music

I saw this article on Bandcamp yesterday about the 12k label which started as an indie label and now got a very impressive catalogue of mostly ambient and minimal electronic music. I am not very familiar in this scene, but at least I recognised Ryuichi Sakamoto as one of the artists featured.

daily.bandcamp.com/label-profile/12k-records-guide

The 12k website lists the principles which underline all productions on the label:

www.12k.com/about/

I put them here for discussion:

1. Don't tell listeners what they want to hear, let them discover that for themselves.
2. Treat your audience as they are: intelligent, passionate lovers of art and sound.
3. Evolve constantly, but slowly.
4. Stay quiet, stay small.
5. Strive for timelessness.
6. Never try to be perfect. Beauty is imperfection.
7. Simplicity. Anti-Design.
8. Never try to innovate, be true to yourself, and innovation may happen.
9. Explore sound as art, as a physical phenomenon — with emotion.
10. Develop community.
11. Be spontaneous.
12. Everything will change.

I'm a sucker for principles even though I rarely stick to them But I do feel strongly about #9 ... building community is so important and especially these days with people feeling extremely isolated, cooped up in lockdowns and quarantine.

I also love #6 ... I'm married to a perfectionist and I really feel for her as she is constantly being frustrated as her impossibly high standards get thwarted by the reality of limited time and energy.